Dear Indie Author
Don’t be that author. You know the one, the author that makes the rest of us look...well, not so good. That one author to which critics compare all other indie authors.
There is a low opinion of indie authors among certain sectors of the reading community. One blogger’s opinion was so harsh it made me cringe. The stigma of self-publishing seems to be lifting as more and more authors choose to self-publish, even authors who have traditionally published with a big 5 New York press. The publishing industry as a whole is morphing and changing its publishing and marketing philosophy, and it’s hard to keep up with all the developments. It’s an exciting time to be an author.
I’m an indie author and make no apologies for it. My loyalty is to my author brand, not to any one publisher’s catalog. I’ve been published by four different small publishers and have a contract with a top tier, non-big five publisher. Yet recently I decided to self-publish. Why? To be blunt, I’ve practically done all the marketing and promotion for my published releases myself. If I’m doing most of the work, I might as well keep most of the royalties.